Advertising

Via Noupe.com

Heli Test sees NZ music video director Samuel Peacocke trying out some tilt-shift trickery. Via Vimeo.

Completely unrelated to the Colenso BBDO campaign for Auckland city - but a much nicer rendering of pixels than the new campaign website: www.biglittlecity.co.nz.

Clever advertising campaign for Panamericana School of Art and Design encourages people everywhere to test their creativity.

The objective is to draw as many things as possible that originate from X’s or O’s.

Blackberry wins this round with a clever ad that was never screened on TV. I do enjoy a sporting contest between rival corporations - see the Audi vs Bmw campaigns as well. (via hewvideo)

The Nike+ Challenge Men vs. Women is all about beating the other gender on the running track. We took this spirit to the Web by connecting a Nike+ banner on a website for women with one on a website for men. Thus, we created a direct communication channel, that gave the adversarial sexes a chance to talk things out or just verbally beat the crap out of each other.

Watch the moment Liverpool Street Station danced to create this T-Mobile Advert. Life's for sharing.

Skateboarding first came into prominence in the late 1970s, as was portrayed in the film Lords of Dogtown. However, it was not until the 1980s that skateboarding would begin to become the sport that it is recognized as today. This decade was the coming of age era for many of its legendary personalities as well - Hosoi, Hawk, Vallely - and symboled the first theme in which skateboarding as an industry began advertising both more as a lifestyle, than a sport. Pro models were being produced, and brands were being created and grown on the backs of these young skateboarders.

Here are 15 skateboard ads from the 1980s. The article is full of typos and the ads are scanned in by some slacker at haphazard angles but that's what it's all about.

2009 will be a tough year for marketing as consumers resist and change habits caused by the recession. New Zealand businesses and brands will have to change how they market themselves in this new environment. The focus will go from creating an advertising impression to creating compelling content and seeking involvement through a personalised message strategy to build closer and more accountable connections with their customers. Online and mobile time spent in New Zealand continues to grow more and more brands are innovating their communication strategies and embracing digital thinking.

Join the Clemenger Group's leading digital experts for an afternoon session to hear talks and discuss these challenges and opportunities. 30th April, Stamford Plaza, Auckland.

In the Advertising world, the creative process look like this: Strategy > Concept/Idea > Campaign & Tagline > Executions. You can see, the Strategy is in the most beginning of an entire idea and it is an appproach, based on market research and insights, as to how a product or service will be positioned/repositioned. Via The Familiar Strangers.

More AdShells here and the new web-only show based around backyard cricket called The BYC Chronicles on TVNZ OnDemand. Via Ad Hoc at the NBR.