2009 will be a tough year for marketing as consumers resist and change habits caused by the recession. New Zealand businesses and brands will have to change how they market themselves in this new environment. The focus will go from creating an advertising impression to creating compelling content and seeking involvement through a personalised message strategy to build closer and more accountable connections with their customers. Online and mobile time spent in New Zealand continues to grow more and more brands are innovating their communication strategies and embracing digital thinking.
Join the Clemenger Group's leading digital experts for an afternoon session to hear talks and discuss these challenges and opportunities. 30th April, Stamford Plaza, Auckland.